Etymologie, Etimología, Étymologie, Etimologia, Etymology
UK Vereinigtes Königreich Großbritannien und Nordirland, Reino Unido de Gran Bretaña e Irlanda del Norte, Royaume-Uni de Grande-Bretagne et d'Irlande du Nord, Regno Unito di Gran Bretagna e Irlanda del Nord, United Kingdom of Great Britain and Northern Ireland
Marketing, Marketing, Marketing, Marketing, Marketing

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Advertising (W3)

Engl. "Advertising" = dt. "Werbung", ist eine Substantivbildung zum Verb engl. "advertise" = dt. "ankündigen", das über frz. "avertir" = dt. "benachrichtigen" zurück geht auf lat. "advertere" = "aufmerksam machen", "Aufmerksamkeit auf etwas lenken", "bemerken", "hinwenden".

Das Gleiche gilt für engl. "advertisement" = dt. "Anzeige", "Ankündigung", "Inserat", "Annonce", "Reklame", "Werbung".

Als untergehendes Wort findet man auch noch dt. "avertieren" = dt. "benachrichtigen", das ebenfalls über frz. "avertir" auf lat. "advertere" zurück geht.

Lat. "advertere" setzt sich zusammen aus lat. "ad-" = dt. "zu-", "dazu-", "hinzu-" und lat. "vertere" = dt. "wenden", "drehen".

Es gibt einen Hinweis, wonach engl. "advertising" durch Shakespeare in die englische Sprache kam.

Anschlagsäulen advertising pillars
Anzeigenblätter advertising journals
Anzeigenpreise advertising rates
Anzeigenredakteurinnen advertising editors
Anzeigenvertrag advertising contract
Anzeigenvertreter advertising representative
Fernsehwerbung television advertising
Gemeinschaftswerbung association advertising
Innenwerbung indoor advertising
Inserentenetat advertising account
Litfaßsäule advertising column
Litfaßsäule advertising pillar
Mund-zu-Mund-Werbung mouth-to-mouth advertising
Plakatwerbung poster advertising
Produktwerbung product advertising
Reklameflächen advertising spaces
Werbeanalyse advertising analysis
Werbebotschaften advertising messages
Werbeeinnahmen advertising revenue
Werbeerfolgskontrolle advertising effectiveness study
Werbefachmann advertising specialist
Werbefilm advertising film
Werbekosten advertising expense
Werbematerial advertising material
Werbepartnerin advertising partner
Werbespezialist advertising specialist
Werbesprüche advertising slogans
Werbestrategie advertising strategy
Werbeverbot advertising ban
Werbevertrag advertising contract
Werbevertreter advertising salesman
Werbewirkung advertising impact
Werbeziele advertising objectives


(E6)(L1) http://www.anglizismenindex.de/
advertising | advertising agency | advertising letter | advertising manager

(E?)(L?) http://www.bartleby.com/227/1202.html

The Cambridge History of English and American Literature in 18 Volumes (1907–21).
VOLUME XVII. Later National Literature, Part II.
XIX. Later Magazines.
§ 2. Advertising.
...


(E?)(L?) http://www.bartleby.com/227/1313.html

The Cambridge History of English and American Literature in 18 Volumes (1907–21).
VOLUME XVII. Later National Literature, Part II.
XX. Newspapers Since 1860.
§ 13. The Growth of Advertising.
...


(E3)(L1) http://www.besoindaide.com/ccm/web/publicite-advertising.htm


(E?)(L?) http://www.businessdictionary.com/terms-by-letter.php?letter=A
advertising | advertising agency | advertising allowance | advertising appeal | advertising appropriation | advertising appropriation methods | advertising awareness | advertising brief | advertising campaign | advertising channel | advertising copy | advertising coverage | advertising efficiency | advertising frequency | advertising material | advertising media | advertising medium | advertising message | advertising networks | advertising novelty | advertising objective | advertising page exposure | advertising plan | advertising research | advertising specialty | advertising theme | advertising to sales ratio | advertising weight | advocacy advertising | bait advertising | bait and switch advertising | business-to-business advertising | comparative advertising | comparison advertising | competitive advertising | continuous advertising | cooperative advertising | corporate advertising | deceptive advertising | direct advertising | direct mail advertising | direct response advertising | formal advertising | general advertising | image advertising | informational advertising | institutional advertising | interstitial advertising | online advertising | outdoor advertising | parasitic advertising | pioneer advertising | preprint advertising | primary advertising | product benefits advertising | product comparison advertising | product family advertising | promotional advertising | reciprocal advertising | selective advertising | social advertising | specialty advertising | subliminal advertising | testimonial advertising | trade advertising | transit advertising | unfair advertising | word of mouth advertising

(E?)(L?) http://observatory.designobserver.com/topicarchive.html?topic=307

Advertising


(E?)(L?) http://www.economist.com/economics-a-to-z#node-21529326


(E?)(L?) http://www.foodreference.com/html/fadvertising.html

ADVERTISING: Food Advertising
When KFC (Kentucky Fried Chicken) first translated its advertising slogan "finger lickin' good" into Chinese, it came out as "eat your fingers off."
...


(E?)(L?) http://www.fubiz.net/category/advertising/


(E?)(L?) http://h2g2.com/dna/h2g2/alabaster/A53506

Advertising can be broadly defined as charging companies money for only ever saying nice things about their products so that other people will pay more money for them.
...
Advertising Theories
...


(E?)(L?) http://www.hp-lexicon.org/index/master-index-b.html
blackboard, advertising

(E?)(L?) http://www.investopedia.com/terms/b/
Banner Advertising

(E?)(L?) http://www.investorwords.com/cgi-bin/letter.cgi?a
advertising | advertising sales ratio

(E6)(L?) http://www.ip-deutschland.de/ipd/basics/medialexikon.cfm
Share of Advertising

(E?)(L?) http://www.ipl.org/IPL/Finding?Key=Advertising

Search results for: Advertising


(E?)(L?) http://www.marketing.ch/lexikon.asp?letter=a
Advertising | Advertising Awareness | Advertising Effect | Advertising Spendings | Awareness Advertising | Below-the-line Advertising | Corporate Advertising | Mail-Order-Advertising | Outdoor Advertising | Share of Advertising

(E?)(L?) http://www.museumofhoaxes.com/hoax/archive/display/category/advertising

Advertising Hoaxes


(E?)(L?) http://www.museumofhoaxes.com/hoax/weblog/comments/headvertising
Headvertising

(E?)(L?) http://www.netlingo.com/inframes.cfm
contextual-based advertising | directory advertising | location-based advertising

(E?)(L?) http://www.oedilf.com/db/Lim.php?Word=advertising
Limericks on advertising | advertising agency | advertising campaign | Advertising Standards Authority | counteradvertising

(E?)(L?) http://www.rankpulse.com/advertising

RankPulse Chart for advertising


(E1)(L1) http://dictionary.reference.com/browse/advertising


(E?)(L?) http://www.rhymezone.com/r/gwic.cgi?Word=Advertising&Path=shakespeare/comedies/measureforemeasure/v_i//

Shakespeare: Measure Fore Measure > Act V, scene I

DUKE VINCENTIO: Come hither, Isabel.
	Your friar is now your prince: as I was then
	Advertising and holy to your business,
	Not changing heart with habit, I am still
	Attorney'd at your service.



(E?)(L?) http://www.seobook.com/glossary/#contextual-advertising
Contextual Advertising

(E?)(L?) http://www.sex-lexis.com/A
advertising bar | advertising pilgrim

(E?)(L?) http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.03.0068%3Aalphabetic+letter%3DA%3Aentry+group%3D3%3Aentry%3Dadve%27rtising

adve'rtising: attentive Meas. V. i. 384 “Advertising and holy to your business.”

A Shakespeare Glossary. C. T. Onions. Oxford. Clarendon Press. 1911.


(E?)(L?) http://carbon.ucdenver.edu/~mryder/itc_data/semiotics.html#advsem

Advertising


(E?)(L1) http://www.urbandictionary.com/define.php?term=Advertising


(E?)(L?) http://content.lib.washington.edu/advertweb/

Early advertising of the West, 1867-1918


(E?)(L?) http://www.woostercollective.com/search/results/89a37becb17c6f6259f80d9b0ef5720f/

Keywords: Advertising


(E2)(L1) http://www.wordspy.com/archives/O.asp
on-hold advertising | tunnel advertising | virtual advertising

(E1)(L1) http://ngrams.googlelabs.com/graph?corpus=0&content=Advertising
Abfrage im Google-Corpus mit 15Mio. eingescannter Bücher von 1500 bis heute.

Engl. "Advertising" taucht in der Literatur um das Jahr 1730 / 1790 auf.

Erstellt: 2012-05

advertisingarchives
Advertising Archives

(E?)(L?) http://www.advertisingarchives.co.uk/

The Advertising Archives was established in 1990 by Larry and Suzanne Viner and is the largest and most comprehensive resource of its kind in Europe.

Larry Viner began his career as an actor and TV presenter and ran a wide variety of businesses before dedicating himself to The Advertising Archives full time. He is a member of BAFTA and the NUJ, a valuation expert for many of the major London auction houses and frequently appears on radio and TV speaking on ephemera related subjects.

Suzanne Viner was a buyer for Marks and Spencer before starting The Advertising Archives in 1990. She speaks French, German, Spanish and Italian and is a member of the NUJ.

Our collection spans the years from the mid 19th Century to the present day. Image types include:-


Erstellt: 2012-05

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car-brochures
Archive of British Car Advertising

(E?)(L?) http://www.car-brochures.eu/

British car brocures


Erstellt: 2012-05

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Marketing (W3)

Engl. "Marketing" = dt. "Absatzförderung" ist eine Substantivbildung zum Verb engl. "market" = dt. "Handel treiben" und subst. engl. "market" = dt. "Markt" und geht zurück auf lat. "mercatus" = dt. "Markt", lat. "merces" = dt. "Ware", "Lohn", "Preis", "Sold", "Verdienst", "Honorar", "Gehalt", "Gage".

(E1)(L1) http://ngrams.googlelabs.com/graph?corpus=0&content=Marketing
Abfrage im Google-Corpus mit 15Mio. eingescannter Bücher von 1500 bis heute.

Engl. "Marketing" taucht in der Literatur um das Jahr 1710 / 1900 auf.

Erstellt: 2012-05

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Sponsor (W3)

Der dt. "Sponsor" ist seiner Herkunft nach eigentlich kein "Geldgeber". Dt. "Förderer" trifft die ursprüngliche Bedeutung vielleicht eher. Sein Werdegang führt über engl. "sponsor" (1650) zurück auf lat. "sponsor" zum Verb lat. "spondere" = dt. "feierlich versprechen", "förmlich geloben", auch "eine Tochter verloben".

(E2)(L1) http://web.archive.org/web/20120331173214/http://www.1911encyclopedia.org/Sponsor


(E?)(L?) http://www.businessdictionary.com/terms-by-letter.php?letter=S


(E?)(L?) http://www.c-span.org/guide/congress/glossary/alphalist.htm


(E?)(L?) http://www.davidsonmorris.com/appeals/legal-glossary#S


(E1)(L1) http://etimologias.dechile.net/?sponsor


(E?)(L?) http://www.etymonline.com/index.php?term=sponsor




(E?)(L?) http://www.dtic.mil/doctrine/dod_dictionary/index.html


(E?)(L?) http://www.investopedia.com/terms/s/

Sponsor | Sponsored ADR


(E?)(L?) http://www.investopedia.com/categories/stocks.asp

Sponsor | Sponsored ADR


(E?)(L?) http://www.investorwords.com/cgi-bin/letter.cgi?s

sponsor | Sponsored ADR | sponsorship


(E?)(L?) http://www.netlingo.com/inframes.cfm

sponsorship


(E2)(L1) http://dictionary.reference.com/browse/sponsor


(E?)(L?) http://help.sap.com/saphelp_glossary/en/index.htm




(E1)(L1) http://ngrams.googlelabs.com/graph?corpus=0&content=Sponsor
Abfrage im Google-Corpus mit 15Mio. eingescannter Bücher von 1500 bis heute.

Dt. "Sponsor" taucht in der Literatur um das Jahr 1730 auf.

Erstellt: 2012-10

Sponsoring (W3)

Der "Sponsor" ist seiner Herkunft nach eigentlich kein "Geldgeber". Dt. "Förderer" trifft die ursprüngliche Bedeutung vielleicht eher. Sein Werdegang führt über engl. "sponsor" zurück auf lat. "sponsor" zum Verb lat. "spondere" = dt. "feierlich versprechen", "förmlich geloben", auch "eine Tochter verloben".

Das von "Sponsor" abgeleitete "Sponsoring" bezeichnet eine längerfristige Zusammenarbeit zwischen Sponsor und Gesponsertem zu gegenseitigem Nutzen.

(E?)(L?) http://www.vvork.com/?page_id=8343


(E2)(L1) http://www.wordspy.com/

| sponsored wedding


(E1)(L1) http://books.google.com/ngrams/graph?corpus=0&content=Sponsoring
Abfrage im Google-Corpus mit 15Mio. eingescannter Bücher von 1500 bis heute.

Engl. "Sponsoring" taucht in der Literatur um das Jahr 1890 auf.

Erstellt: 2012-11

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Bücher zur Kategorie:

Etymologie, Etimología, Étymologie, Etimologia, Etymology
UK Vereinigtes Königreich Großbritannien und Nordirland, Reino Unido de Gran Bretaña e Irlanda del Norte, Royaume-Uni de Grande-Bretagne et d'Irlande du Nord, Regno Unito di Gran Bretagna e Irlanda del Nord, United Kingdom of Great Britain and Northern Ireland
Marketing, Marketing, Marketing, Marketing, Marketing

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Koschnick, Wolfgang J. (Autor)
Standard Dictionary of Advertising, Mass Media and Marketing
Standard Wörterbuch für Werbung, Massenmedien und Marketing

(E?)(L1) http://www.amazon.ca/exec/obidos/ASIN/0828800960/etymologporta-20


(E?)(L1) http://www.amazon.de/exec/obidos/ASIN/0828800960/etymologety0f-21


(E?)(L1) http://www.amazon.fr/exec/obidos/ASIN/0828800960/etymologetymo-21


(E?)(L1) http://www.amazon.it/exec/obidos/ASIN/0828800960/etymologporta-21


(E?)(L1) http://www.amazon.co.uk/exec/obidos/ASIN/0828800960/etymologety0d-21


(E?)(L1) http://www.amazon.com/exec/obidos/ASIN/0828800960/etymologpor09-20
Gebundene Ausgabe: 1200 Seiten
Verlag: French & European Pubns (Juni 1987)
Sprache: Englisch, Deutsch

Erstellt: 2012-05

Koschnick, Wolfgang J. (Herausgeber)
Werbewörterbuch
Advertising Dictionary
Dictionnaire de la Publicite

(E?)(L1) http://www.amazon.ca/exec/obidos/ASIN/3110143410/etymologporta-20


(E?)(L1) http://www.amazon.de/exec/obidos/ASIN/3110143410/etymologety0f-21


(E?)(L1) http://www.amazon.fr/exec/obidos/ASIN/3110143410/etymologetymo-21


(E?)(L1) http://www.amazon.it/exec/obidos/ASIN/3110143410/etymologporta-21


(E?)(L1) http://www.amazon.co.uk/exec/obidos/ASIN/3110143410/etymologety0d-21


(E?)(L1) http://www.amazon.com/exec/obidos/ASIN/3110143410/etymologpor09-20
Gebundene Ausgabe: 299 Seiten
Verlag: De Gruyter; Auflage: 1., 994 (1. März 1994)
Sprache: Deutsch


Kurzbeschreibung
Das Werbewörterbuch (3000 Stichwörter, Deutsch, English, Francais) will seinen Nutzern in der werbungstreibenden Wirtschaft und im Fernsehen in handlicher Form, auf kleinstem Raum helfen, die Kommunikation zwischen Fachleuten aus den drei größten Sprachraumen der westlichen Welt zu erleichtern. Aufgenommen wurden die Termini, von denen anzunehmen ist, daß Fachleute mit Muttersprachen Deutsch, Englisch oder Französisch danach suchen. Insgesamt soll das vorliegende Werk zur Arbeitserleichterung von Kommunikationsprofis dienen.

Über den Autor
Wolfgang J. Koschnick studierte Volkswirtschaft und Politische Wissenschaften in Kiel, Houston und Berlin. Er arbeitete als Journalist in Deutschland und den USA und war lange Jahre Mitarbeiter des Instituts für Demoskopie Allensbach. Später ging er als Chefredakteur der Zeitschrift "Horizont Advertising Age" nach Frankfurt am Main und als Chefredakteur der Medienzeitschriften "ZV + ZV" und "Copy" nach Düsseldorf. Er ist seit über 20 Jahren als Unternehmensberater, Fachjournalist und Buchautor selbstständig. Koschnick hat über 40 anerkannte wissenschaftliche Nachschlagewerke aus den Bereichen Management, Marketing, Marktkommunikation, Markt-. Media- und Sozialforschung geschrieben.


Erstellt: 2012-05

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